Products Programs

Southwestern Advantage selected as a Top 100 Internship of 2021 by WayUp

For the second time, Southwestern Advantage has been chosen by WayUp as part of their Top 100 Internship List for 2021 by a panel of industry expert judges and thousands of public votes.

WayUp is a popular “job matchmaker” (job site and mobile app) for college students and recent graduates where they can create a profile to match them with potential employers based on the candidate’s profile, past experiences, and skillset. It also consists of resources including searches by company, industry, or location, as well as pro tips to help an entry-level candidate land their dream job.

In addition to a full listing on the WayUp site, an article on also profiles the companies featured on the 2021 list.

In 2017, WayUp created and launched “National Intern Day,” celebrated on July 29, as a way to observe the future leaders of the world – interns! According to WayUp, the intent behind the holiday is to “help bring attention to the challenges and inequalities entry level candidates face in the workplace” and help “companies see how investing in a diverse internship program can be an investment in the future of their company.” The Top 100 Internship Programs List recognizes the employers and organizations who go above and beyond for their interns. Southwestern Advantage was also recognized in 2019 as a Top 100 Internship. This is the fifth year WayUp has announced their Top 100 List.

Southwestern Advantage joins a very prestigious group of companies from diverse industries with that include Adobe, Amazon, American Express, Bank of America, Cisco, General Motors, Google, Facebook, IBM, Shopify, SurveyMonkey, Twitter, and Unilever to name a few.

Products Programs

Door-to-door Legitimacy Since 1868

For as long as there have been doors, there has likely been someone who knocked on them to make a sale. Door-to-door has long been a successful way to engage people face-to-face to share the value of a product offering – and it still is.

When summer approaches and door-to-door solicitors canvas communities throughout the US, various consumer advocacy groups release alerts for consumers for how to spot scams or protect themselves from being victimized at the door.

At Southwestern Advantage, we whole-heartedly support this. All bad actors who are utilizing the direct selling business model, marketing their products or services door-to-door, make it harder for the legitimate ones to grow with the seeds of skepticism and distrust having been planted.

What follows is a list of things the independent student dealers who participate in the Southwestern Advantage sales and leadership program do to protect the integrity of the preferred method of personal selling: door-to-door:

  • Preparation: Each student has over 100 hours of training prior to starting their business that includes coaching that goes beyond the sales presentation. Included are courses on safety, integrity and ethics, how to use social media for their business, and tips for professionalism. Also, during the pandemic, extra precautionary training was put together that included social distancing, touchless selling, remote selling, temperature check and hand-washing, and appropriate apparel choices (masks, identifying clothing) while running their business.
  • Follow all federal, state, and local laws: As it pertains to all laws, from paying taxes and obtaining solicitation permits to following traffic laws and the federal policies regarding direct selling business practices, the students who sell educational products to families work hard to stay within the guidelines afforded to them by the ruling governing bodies.
  • A prepared introduction and approach to each home: students are asked to memorize a prepared introduction that states who they are and what they are doing. With all of the tools and information available (see below), there is no reason for anyone to question the legitimacy of what the student is doing.
  • Business cards: Each student has business cards that contain their Facebook business page url for verification and company information if anyone in the community has a question about who the student is and what they are doing.
  • Facebook Business Page: All students have a Facebook page dedicated to their business where they may share info about who they are, how to spot them in the community and what vehicle they drive. This is a great way for the students to post pictures with their customers and let others know what they are doing in the community. Students also post pictures with local law enforcement they have checking with prior to starting their business.
  • Dual-sided photo ID badges: Students are provided with plastic ID badges so they may not only present themselves in a professional manner, but it allows the family to obtain information about the company. The badge has a lanyard that has the company’s website as well.
  • Optional car magnets: Some students choose to put magnets on their car doors thatshare contact info and identify the company for which they represent in terms of the products they sell.
  • Visitation to local authorities (police/sheriff): In addition to obtaining a solicitation permit if necessary, students are asked to pay a visit to local law enforcement in the area they will be selling. There is a leave-behind in which various information can be provided about the student and company.
  • Live with local host families: Students become a part of the community they serve for the summer as they live in the community, pay local taxes, and even eat and shop locally. Living with host families helps cut down on expenses and provides a safe place for the students to stay and store their belongings.
  • Distinction of representation: On the business cards, car magnets, and contract, it is clearly stated both the student and products are in no way affiliated with the local school district. The product is for use at home versus in the classroom.
  • Customer service: Students have a contract with Southwestern Advantage to provideassistance with the clientele they have who purchase their products – specifically in regards to the three-day cooling off period for cancellations and questions regard the products.
  • Dealer verification page: Each consumer cango to a webpage on the Southwestern Advantage site and enter the dealer’s first name, last name, or account number. It will pull up the student for the purpose of confirming their identity.
  • Contract of Sale: Each sale is a legal contract between the student and consumer. It protects both, as it outlines the terms of the contract and cancellation policies (based on the Federal Cooling-Off Rule) and guarantees delivery of the product.
  • Code of Conduct: Southwestern Advantage is a respected member of the community and state in which it is headquartered, as well as throughout all the many communities the students serve each summer. The company follows a code of conduct as a member of the Direct Selling Association and maintains an A+ rating with the Better Business Bureau.

Did you know? Southwestern Advantage has won many awards regarding the integrity of the program including the Better Business Bureau Torch Award for Ethical Commerce and the Charles F. Kettering Award for the top internship program in the nation by the Cooperative Education & Internship Association.

Products Programs


It hasn’t been more pertinent to spend more time at home with our kids until we were forced to adjust to a new routine and turn to at-home learning. It has affected the whole family unit, and it can be pretty overwhelming to navigate. 

Advantage4Parents, your home for inspirational parenting provided by Southwestern Advantage, is focused on inspiring parents and elevating kids through proven educational methods. Parenting is hard! Sometimes we wish there really was a manual on how to properly raise kids. At Advantage4Parents, we’re working to give you the next closest thing. We understand that no two kids are the same and no two ages are the same, and that is what makes parenting so tough. From toddlers to teenagers, we’re here to help parents just like you stay on top of the latest educational trends, theories, and concepts so you can help your kids reach their maximum potential.

In one of our blogs, author Ella Herlihy shares some wonderful keys to successful learning at home. You can read her article below:

Has anyone seen a meme about a homeschool schedule for kids during the COVID-19 school closings? The first week after the national announcement to shelter in place, the internet lit up with lovely color-coded schedules broken down into thirty-minute intervals and featuring activities like eating family meals, working on individual school subjects for thirty minutes each, setting aside time for organizing and cleaning the house, and even learning to play a new instrument via YouTube.

Those of us who have been homeschooling for a while just chuckled at the ambition of all the type-A parents who created those lovely charts. By Wednesday of that first week, the same Facebook feeds were full of questions like, “What day is today?” and “Can we just skip breakfast and go straight to lunch since no one is awake before noon?”

Fortunately there is a good middle ground in developing a schedule for school at home and life at home together. It doesn’t have to be perfectly color-coded and managed at the half hour level. It also doesn’t have to be complete mayhem. Having homeschooled five children with an eight year age span between them and now in the thick of Corona-schooling myself, I am here to tell you, you can find a plan that works.

The first and most important key is flexibility. When you have all your people at home all day, usually Mom or Dad wants some semblance of order and regularity. But you also have to realize each of your family members has preferences and personality traits that make one-size-fits-all just not possible. Yes, they used to be fed and clothed and on the bus at 7:15, but that bus isn’t coming by and the motivation not to miss it isn’t there either. It may go against your nature, but having each child set a wake-up time range and a bedtime range that works for them is a good start to having a schedule that will stick. Before this virus, we all said we wished our teens would get more sleep; now we are trying to rouse them from bed at the same hour they used to get up. As long as they can accomplish their tasks for the day, you might let them sleep in a bit.


Getting exercise is another important priority during this new shift in routine. A U.S. News review outlined the following benefits of exercise in relation to teen mental health.

  • Positively impacts levels of serotonin, a chemical that helps regulate mental health
  • Releases endorphins, the body’s natural “happy chemicals.”
  • Lowers levels of the stress hormone cortisol.
  • Stimulates the neurotransmitter norepinephrine, which improves mood.
  • Increases self-esteem and body positivity.
  • Helps teens sleep better.
  • We can all see how important these are for our children, so do whatever you can to encourage your student to exercise each day.


In addition to school and exercise, what relationship-building activities can you make part of the daily routine? Family meals, cooking together, doing chores in pairs or all together, writing a hand-written note to out-of-town relatives or even a neighbor, video-chatting with grandparents. Think through what you can reasonably ask your children to do daily and weekly throughout this unusual time. A checklist for each day has proved helpful in our family. Instead of telling each child the things they have to do each day, they have a list that includes the items above. When they have checked all the items off their list, they can rest, relax, have screen time, or choose their own activities. During this unsettling time, it is important to allow for down time for each family member.

Younger children may come to you regularly out of boredom. If this is the case, help them create lists of activities they enjoy, and when they are bored, ask them to choose from their list. If you have art or craft materials, old magazines, board games, or cake decorating supplies in a closet or garage, you could help them make activity boxes so they can choose a box and do what is in it.

Older kids will gravitate toward their mobile devices. Balance is key to screen time. Help them find ways to connect with friends that are interactive, not just passive like social media or mindless games. They could create a scavenger hunt to play with friends over FaceTime or Zoom. They could use an app to watch Netflix simultaneously with friends. No, it isn’t the same as everyone on the same couch with popcorn, but it still can feel more connected than each teen watching their own movie in their room. Paying teens to accomplish household chores, yard work, or things that never seem to make it off the “honey-do” list is a great way to get them out doing something, help them realize the value of hard work, and help you get some things completed that would otherwise be undone. We have even paid our children to take sample SAT or ACT tests or to read books we have found valuable.

This new normal requires creativity. Enlist your children in coming up with a schedule that accomplishes your goals and theirs, allows for fresh air and some exercise, and even fits in some family time each day. As we all adjust, we might even find some benefits in this time—like time for a family dinner together and a puzzle or game afterward.

Originally published in the Southwestern Family of Companies newsletter on April 1, 2021:


Southwestern Advantage Partners to Fight Human Trafficking

Southwestern Advantage Partners to Fight Human Trafficking

Southwestern Advantage Partners to Fight Human Trafficking

Southwestern Advantage is honored to have an official partnership with
END SLAVERY TENNESSEE. ESTN promotes the healing of human trafficking survivors and strategically confronts slavery through training, aftercare, advocacy and prevention services.

ESTN is the single point of contact for all human trafficking referrals in Middle Tennessee and provides comprehensive, holistic, trauma-informed care to every survivor in their program. We are honored to be partners with ESTN and to stand with our student reps against human trafficking.
Learn more about our Share The Advantage initiative:

Southwestern Launches LEAD Program for Young People

Southwestern Launches LEAD Program for Young People

Southwestern LEAD

It takes more than classroom knowledge alone to achieve our goals in life. 

For over 150 years, Southwestern Advantage has trained young people on the principles of leadership and community impact.  



LEAD is a new program designed to help young people gain the skills and character they need to achieve their goals in life. The program spotlights – 

Life skills, 

Emotional intelligence, 

Academics, and making a 

Difference in the community 

— building confidence, supporting positive mental health, promoting personal responsibility, and preparing students for success both before and after graduation.

Members enjoy full access to our academic service



Advantage4teens is like having unlimited access to a virtual tutor on every required school subject. Members can also choose access to, a valuable report and research-writing resource featuring the most commonly assigned nonfiction report topics covered in expert detail.

LEAD Growth Book



The LEAD Growth Book is self-paced. It covers over a dozen core leadership principles—and more importantly—suggested action steps with a social media challenge. By taking these simple action steps, you’ll experience immediate value while engaging with an uplifting social media community. 

Emotional Intelligence



Part of LEAD is intended to help young people better-understand themselves, so that they are able to better-understand and communicate with others. Members can take deep dives into Myers-Briggs types, different intelligence styles, social styles, and how each shape who we are and how we interact with the world around us.

Virtual Library 



Daily leadership lessons are available for members. These articles, videos, quizzes, and modules cycle with the underlying theme of applying that day’s lesson to your daily activity. Our online leadership education includes exclusive access to web interviews with professional coaches, accomplished speakers, and top students from across the nation.






Members will receive regular communication from Southwestern, and one-on-one professional performance coaching is available as a selected option at no additional charge.

Community Impact



In the ‘Difference’ part of our program, LEAD members have the ability to nominate a deserving family in the community for free access to our learning platform Southwestern Global Academy. We provide the framework; LEAD members provide the action.

Girls with LEAD book

Leadership Certification & Letter of Recommendation



By demonstrating action and understanding around the principles spotlighted in LEAD, members can receive a letter of recommendation from Southwestern that can be used when applying for colleges, scholarships, and jobs – written by Dr. Ralph Brigham, the Vice President for the Employer Network with the Cooperative Education and Internship Association (CEIA).

Student with LEAD community

Advancement Opportunities

Members of LEAD are guaranteed a future interview with the Southwestern Advantage Sales & Leadership Program – 2019’s top-rated internship in the nation.

Click here to connect with the LEAD community on Instagram


Southwestern Launches Southwestern Global Academy



We are excited to announce that Southwestern Family of Companies is launching a new digital learning platform: Southwestern Global Academy. Initially, the platform will offer the Southwestern Advantage suite of educational content before expanding to include more life and professional development courses provided from businesses and expert practitioners within the Family of Companies. 

Over the past 165 years, Southwestern’s vast number of team members, alumni, and millions of customers have spanned more than 87 countries worldwide. Southwestern Family of Companies is uniquely positioned to provide, on a global scale, education based on proven methodologies, best practices, and time-tested principles for achieving success.

Quickly gaining momentum, the independent representatives with Southwestern Advantage launched Southwestern Global Academy as their lead product this summer. With more than 10,000 educational videos and over 50,000 monthly students—and growing—Southwestern Global Academy will quickly become the leading provider for independent learning and development around the globe.