Established in 1855, Southwestern Advantage is in Nashville, Tennessee. Southwestern Advantage is the oldest entrepreneurial program for college students in the world, with the sales and leadership program beginning in 1868. Utilizing the single-level direct sales business model, college and university students run their own business selling educational resources to families door-to-door through cold-calling and referrals. The students participate to make money to cover school expenses, gain life skills, and can even earn college credit hours.
Each summer, several hundred thousand families make the decision to incorporate the learning resources into their home learning. The products help with homework, make learning fun, contribute to the “whole child,” and enhance the texts and programs used in the classroom.
This experience is also is a gateway to a life-long career. Upon graduation, many participants in the program choose to become sales leaders with Southwestern Advantage, which serves as a training ground for talented top-producers who stay long-term. Many of these leaders launch and lead other businesses that make up the Family of Companies. Each company operates with the shared goals of building people and positively impacting communities worldwide.
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