Southwestern Family of Companies was established in 1855 and the sales and leadership program, now known as Southwestern Advantage, was founded in 1868. It is the oldest entrepreneurial and direct selling program for college and university students in the world. 

In addition to providing an entrepreneurial opportunity, allowing them to gain valuable experience, and building character through running their own business, the experience is also a gateway to a life-long career. Upon graduation, many participants in the program choose to become sales leaders with Southwestern Advantage, which serves as a training ground for talented top-producers who stay long-term. Many of these leaders launch and lead other businesses that make up the Family of Companies. Each company operates with the shared goals of building people and positively impacting communities worldwide.

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