Southwestern Advantage

Privacy Policy

WHAT IS THE PRIVACY POLICY OF
SOUTHWESTERN ADVANTAGE?

Southwestern Advantage respects your privacy. We may collect certain information about you in connection with any orders and personal information that you provide us or services we may provide to you. This “Privacy Policy” describes the information we may collect online and the manner in which we may use such information. We may modify or supplement this Privacy Policy from time to time. We may modify or supplement to this Privacy Policy from time to time and will update this page. Any changes will become effective as of the date of posting. Please review this Privacy Policy often so you are always fully informed of any changes.

COLLECTION OF INFORMATION

When you request certain merchandise or services, whether or not you use a Southwestern Advantage website, we may ask you to provide certain information about yourself. This information may include name, mailing address, e-mail address, telephone number, and a credit card number. In some instances, this information will be necessary for you to receive ordered goods or services and to be billed properly, (e.g., name, address and credit card information, etc.). When you visit our websites, we may now or later automatically collect information regarding your use of our websites. Certain functions may help us track items for purposes of order entry, customer service, and marketing.

In some cases, our users may include students under the age of thirteen (13) and/or the parents or guardians of those students. For more information on the Children’s Online Privacy Protection Act (“COPPA”) and how Southwestern complies with children’s data protection regulations, please read the section titled Children’s Data Protection and Parental Responsibility below.

Children’s Data Protection and Parental Responsibility
As part of our Services, Southwestern makes available subscription sites and online stores that may be of interest to children. WE DO NOT ALLOW CHILDREN TO REGISTER THEMSELVES FOR THESE SERVICES AND WILL NEVER ASK CHILDREN UNDER THIRTEEN (13) TO DIRECTLY PROVIDE PERSONAL INFORMATION, NOR DO WE INTEND THAT THE SERVICES BE UTILIZED BY CHILDREN UNDER THIRTEEN (13) WITHOUT ADULT SUPERVISION. It is solely responsibility of the child’s parent(s) or lawful guardian(s) to provide Southwestern with personal information that we may store and use about their children in registering and maintaining accounts on our Sites. Southwestern will never receive or accept personally identifiable information about a child from any school or educational institution with which we may be partnered.

When we collect personal information pertaining to children under thirteen (13) years old, we take steps to protect children’s privacy, including:

In accordance with applicable law and our practices, obtaining confirmation regarding the child’s age and verifiable consent from parents/guardians prior to our collection, use, or disclosure of any personal information about children under thirteen (13) by sending a confirmation email to the email address of the parent or guardian registering the child;

Limiting our collection of personal information from children to no more than is reasonably necessary to participate in an online activity;

Giving parents/guardians the ability to request access to personal information that we have collected from their children and the ability to request that such personal information be changed or deleted; and

Keeping this Privacy Policy updated so that parents/guardians can read about our information practices regarding children’s information, what we collect and how.

We strongly advise children and parents to never provide any personal information in their usernames.

Parents may at any time contact us at the contact information below to request a copy of the personal information that we have stored pertaining to their children and may withdraw their consent to our usage of such information and/or the deletion of such information at any time. To register children for our Services, parents may be asked to provide correct information about their children, including the child’s name, email address, username, age, telephone number and password, if necessary to gain access to the subscribed Service. IT IS SOLELY THE RESPONSIBILITY OF PARENTS AND/OR GUARDIANS TO MONITOR AND MANAGE THEIR CHILDREN’S USE OF OUR SERVICES.

As with all of our users of any age, we will never require a child to disclosure more personal information than is reasonably necessary to participate in our Services and we do not retain any personal information for any user longer than is required to fulfill the purposes for which the personal information was supplied to us. We will never sell, share, or rent children’s data to any third parties. AT NO TIME WILL WE EVER SOLICIT OR KNOWINGLY ACCEPT PERSONALLY IDENTIFIABLE INFORMATION DIRECTLY FROM A CHILD OR STUDENT UNDER THIRTEEN (13) YEARS OLD.

This Privacy Policy is binding on all those who access, visit, and/or use our Sites and the services associated with the Sites (collectively, the “Services”), whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. If you do not agree to be bound by this Privacy Policy, then do not access or use the Services. By accessing and/or using the Services, you accept and agree to be bound by this Privacy Policy and our Terms of Use, which are hereby incorporated by reference.

USE AND DISCLOSURE INFORMATION

Southwestern Advantage may use your information not only to process orders, follow up with customer service and monitor receivables, but also to attempt collection on a delinquent receivable if such ever becomes the case. In addition, we also may use this information to promote marketing by Southwestern Advantage or any of its affiliated companies. We also may use this information to notify you of special offers, discounts, and new products and services via e-mail and other on and off-line communications. If you do not want to receive these communications from us, please notify us by e-mail at tcampbell@southwestern.com identifying the subject of the e-mail as “Privacy”.

Further use of the information we collect may involve statistical analysis of our customers’ purchases and the popularity of certain goods or services offered by Southwestern Advantage.

We will not disclose your personal information without first obtaining your permission, except as follows:

We may disclose personal information if required by law or legal process, or, if we believe it is necessary to do so to protect the property and personal safety of us, visitors to our websites, and other third parties.

We may disclose your personal information to third parties providing, or assisting us in providing, goods and services requested by you, and for billing and collection purposes.

In the unlikely event that the business or substantially all of the assets of Southwestern Advantage, its parent Southwestern, or any of its affiliates are acquired, customer information will of course be one of the transferred assets.

By using our websites, and providing us with information, you are consenting to our collection and the above uses of your information. You may also request to have all of your personal information collected by us removed from our database by sending a message to the above mentioned email address, again identifying the subject of the e-mail as “Privacy”; and, unless we are prohibited by law, we will remove such information in accordance with law.

SECURITY

In the future, we may process customer orders and collect and store personally identifiable information using encryption technology. When employed, encryption will allow you and us to input before encrypted information is sent via the Internet. In addition, all of the customer information we collect on our websites is secured against unauthorized access by proprietary server(s) located at our principal offices at Landers Plaza in Nashville, Tennessee and/or offsite near our said principal offices in Nashville, Tennessee.

FEEDBACK

We would appreciate your comments regarding this Privacy Policy. If at any time you believe we have violated this Privacy Policy or any of your personal information maintained by us is inaccurate, please notify us by e-mail at the above mentioned email address, and we will use commercially reasonable efforts to investigate and, if we deem necessary, correct any violation or inaccuracy. Thank you for your patronage and for your cooperation.

Trey Campbell

Privacy Officer
2451 Atrium Way
Nashville, TN 37214
tcampbell@southwestern.com
Southwestern Advantage
February 2021