Southwestern Advantage

About Our Program

Since 1868, Southwestern Advantage has offered an entrepreneurial program to college and university students – teaching transferable business, sales, life, and leadership skills. 





southwestern advantage

The person you'll someday be,
you're now becoming

Running a small business teaches life skills the proper way – by serving others through hard work, discipline, and overcoming challenges. Being successful requires a problem-solving attitude, courage, resiliency, and commitment. The personal and professional rewards transfer fully to any walk of life.

Skills & Character 

Our program is designed to help young people gain skills and character. In 150 years, we have not found a better way for a young person to do this than to visit face-to-face with thousands of families – talking with them about a topic they value: their children’s education.

Share the Advantage

Serving Others

Share the Advantage is a giving back program intended to share our learning products with every child and family – regardless of their financial circumstances – through community and individual partnerships.

In addition, student reps can participate in our annual service projects where they volunteer or financially support local donation events and long-term impact projects while on their incentive trip.

southwestern advantage

Distinguished Alumni

Chip Gaines


Star of HGTV TV’s Fixer Upper, Author


Governor of Oklahoma, Former Chairman and CEO of Gateway Mortgage Group


Founder & CEO of Renewable Choice Energy