Southwestern Advantage

About Southwestern Advantage

150 Years of Service

Whether it’s an educational system to enhance an at-home or homeschool experience or a program that teaches college and university students how to build a business, manage their time, make a profit, and fight through adversity, Southwestern Advantage is both.

Southwestern Advantage is the oldest entrepreneurial program for students in the world. For over 150 years, our sales and leadership program has helped students offset their educational expenses, build character, and gain valuable life skills not taught in the classroom.

Independent student representatives share our educational products with families that help make learning more fun, meaningful, and more efficient. Our products consist of a comprehensive learning system from preschool to college prep that has been designed by top educators to serve the educational needs of families today. From websites and apps, to books and leadership development training, there’s something for everyone!


Mission Statement

To be the best organization in the world at helping young people develop the skills and character they need to achieve their goals in life.

Statement of Purpose

As a member of the Southwestern Family of Companies, our mission is to invest in purpose-driven people who are inspired to build principle-guided businesses that impact the world. We help people develop the skills and character they need to achieve their goals in life. Ultimately, we strive to positively impact the people and communities we serve worldwide.

As part of that pursuit, we believe in:

• An uncompromising commitment to operating with integrity and doing what we say we’re going to do

Leading by example because you can’t teach what you don’t know, and you can’t lead where you won’t go

• Setting goals, using positive self-talk and never limiting ourselves in what we can accomplish

• The power of serving others; what we do is important

Giving with little regard for what we might get back

• Being coachable and continually pursuing personal and professional growth

Seeing people not just for who they are but also for who they can become

• The power of an entrepreneurial spirit and helping people reach their ultimate potential

Taking action and operating with a sense of urgency

• Being good stewards of our resources and being accountable to our partners for our results

• Focusing on what is right and not who is right

• The power of faith and believing we are strong enough to overcome any obstacle

• Choosing a great attitude and always finding a way instead of an excuse

• Being customer-focused, service-minded and doing the right thing for our customers and team members; we are blessed by the efforts of those before us, and we want to pay it forward

Self-discipline and that successful people form the habit of doing the things they know they should be doing, and becoming the best version of themselves

• Working to recognize others over seeking recognition for ourselves; we help people feel valued

• Having an intentional focus on sales and that each person is responsible for the growth of the company

• Using principles to guide our decision making

• Developing a lasting relationship with our team and treating team members like family members

Part of the Southwestern Family of Companies

Southwestern Advantage is the founding company of Southwestern Family of Companies. Established in 1855, Southwestern Family of Companies is one of the oldest and largest privately-held corporations in Tennessee. There are over 25 companies that span a range of industries, all with shared goals of building people and positively impacting the world.