Southwestern Advantage


Since 1868, the Southwestern Advantage sales and leadership program/internship has served as a means for college and university students to gain skills, character, and offset their educational expenses by running their own business selling educational products to families. In 2020, student participants were enrolled at over 200 colleges and universities. We disclose the challenges and expectations of our program to each and every participant, including their parents, before their formal training begins. Participants are not permitted to begin visiting families until they acknowledge and agree to each of the program expectations disclosed at

The information in regard to income claims, success stories, and testimonials for which Southwestern Advantage or an approved third party has advertised on the company’s behalf are true for the individuals featured. They may not be typical. Each independent student dealer who participates may have different results depending on their level of sales success, which in turn depends upon their level of commitment and effort.

Average gross income for 2020 by year of participation was as follows:

First year participant: $11,982.78

Second year participant: $23,056.55

Third year participant: $30,593.76

Fourth year participant: $38,529.78

Fifth year or more participant: $72,184.37

5 year cumulative incomes as of 2020:

Average cumulative 5-year income: $140,654.58

Median cumulative 5-year income: $135,266.81

5 year cumulative low: $40,233.00

5 year cumulative high: $381,613.68

The information above contains average gross income for US students and includes personal sales profit, dealer discount income, residual income, and prizes. The averages are of first year participants who reported working the company’s trained and suggested 71-72 day schedule; 76 days for second-year participants; 77 days for third and fourth-year participants; and 80 days for fifth-year or more participants. The Personal sales profit is from the products students sell to retail consumers while running their business. Dealer discount income is received from the company by qualified dealers for team production. Residual income is from paid-for online subscriptions participants’ customers purchase. Income from prizes won is from achieving various levels in sales or team-building contests. Consumers are invited to share their experience and name the participant on selected third party review sites, as we offer incentives to participants whose consumers identify them on selected review sites as providing a positive experience.

Southwestern Advantage is an accredited member of the Better Business Bureau (BBB), a charter member since 1961, and maintains an A+ rating. The company is also a recent winner of the BBB’s Torch Award for Ethical Commerce. Southwestern Advantage is also a member of the Direct Selling Association, based in Washington, DC, and abides by a strict Code of Ethics.

Southwestern Advantage and are part of Southwestern Family of Companies. Established in Nashville, Tennessee in 1855, Southwestern Family of Companies is a diversified, growing, international, and employee-owned company built on a foundation of principles and purpose. Comprised of companies with a shared mission of building people and helping others, Southwestern Family of Companies provides a large range of products and services, including educational books and websites, school fundraising efforts, healthy meal solutions, luxury travel packages, financial advising, consulting services, sales and leadership coaching and more.

Southwestern Family of Companies has expanded beyond Southwestern Advantage to include member companies across a range of industries and continues to grow each year. For more information, visit


Southwestern Advantage 2021