Since 1868, the Southwestern Advantage sales and leadership program/internship has served as a means for college and university students to gain skills, build character, and offset their school expenses by running their own business selling educational products to families. In 2023, student participants were enrolled at nearly 200 colleges and universities.
We disclose the challenges and expectations of our program to each and every participant, including their parents (who endorse them into the program), before their formal training is set to begin. Participants attend training both prior to starting their business and through the duration of the summer that covers such topics as business management, product knowledge, ethics, safety, managing finances, communication principles, and what to expect as they build their business.
The information in regard to income claims, lifestyle claims, success stories, and testimonials for which Southwestern Advantage or an independent third party has presented publicly are true for the individuals featured. However, the results may not be typical. Each independent student dealer who participates may have different results depending on their level of sales success, which in turn, depends upon variables such as their level of commitment, effort, and hours they choose to work while running their independent business.
The typical amount of income that can generally be expected by an independent student dealer selling products produced by Southwestern Advantage can be illustrated by the charts below representing income generated by the independent student sales force in 2023 by days worked.
Average gross income for 2023 by year of participation was as follows:
2023 | Avg of Total Income | Avg of Days | Min of Total Income | Max of Total Income |
First Year | $6,536.24 | 50 | $- | $35,473.40 |
Second Year | $17,211.45 | 62 | $49.90 | $63,781.64 |
Third Year | $26,255.95 | 66 | $460.35 | $62,189.71 |
Fourth Year | $36,612.77 | 68 | $27.76 | $124,262.05 |
Fifth Year + | $59,889.88 | 66 | $7,144.59 | $194,846.47 |
2023 | Avg of Total Income | Avg of Days | Min of Total Income | Max of Total Income |
First Year | $10,301.58 | 70 | $1,037.62 | $35,473.40 |
Second Year | $21,257.01 | 72 | $3,782.27 | $63,781.64 |
Third Year | $28,648.35 | 73 | $1,730.77 | $62,189.71 |
Fourth Year | $40,918.72 | 78 | $12,768.97 | $124,262.05 |
Fifth Year + | $67,219.68 | 75 | $7,144.59 | $194,846.47 |
2023 | Avg of Total Income | Avg of Days | Min of Total Income | Max of Total Income |
First Year | $5,411.82 | 53 | $531.21 | $28,540.71 |
Second Year | $9,334.78 | 52 | $797.03 | $19,686.30 |
Third Year | $23,690.56 | 52 | $16,802.79 | $37,481.10 |
Fourth Year | $36,706.54 | 57 | $14,690.16 | $70,501.79 |
Fifth Year + | $50,348.69 | 53 | $13,312.73 | $111,452.13 |
2023 | Avg of Total Income | Avg of Days | Min of Total Income | Max of Total Income |
First Year | $1,138.85 | 30 | $- | $5,554.79 |
Second Year | $3,910.09 | 38 | $241.82 | $9,331.35 |
Third Year | $9,214.31 | 32 | $9,214.31 | $9,214.31 |
Fourth Year | $11,147.34 | 33 | $27.76 | $24,631.96 |
Fifth Year + | $23,643.65 | 28 | $7,524.26 | $42,882.99 |
2023 | Avg of Total Income | Avg of Days | Min of Total Income | Max of Total Income |
First Year | $283.76 | 8 | $- | $2,353.74 |
Second Year | $1,088.12 | 3 | $49.90 | $4,246.80 |
Third Year | $2,582.86 | 5 | $460.35 | $5,030.63 |
Fourth Year | $304.39 | 0 | $304.39 | $304.39 |
Fifth Year + | $14,307.40 | 7 | $11,977.70 | $18,852.76 |
First Year | Median Total Income | % of Participants |
1 – 20 Days | 97.98 | 21.13% |
21 – 40 Days | 789.82 | 9.58% |
41 – 60 Days | 4,177.03 | 15.77% |
61 + Days | 8,767.61 | 53.52% |
Second Year | Median Total Income | % of Participants |
1 – 20 Days | 735.17 | 10.81% |
21 – 40 Days | 2,157.09 | 2.70% |
41 – 60 Days | 10,038.15 | 11.71% |
61 + Days | 19,853.94 | 74.77% |
Third Year | Median Total Income | % of Participants |
1 – 20 Days | 2,838.24 | 6.82% |
21 – 40 Days | 9,214.31 | 1.14% |
41 – 60 Days | 23,114.99 | 7.95% |
61 + Days | 28,175.09 | 84.09% |
Fourth Year | Median Total Income | % of Participants |
1 – 20 Days | 304.39 | 2.63% |
21 – 40 Days | 8,782.30 | 8.11% |
41 – 60 Days | 36,909.48 | 21.62% |
61 + Days | 34,816.00 | 70.27% |
Fifth Year+ | Median Total Income | % of Participants |
1 – 20 Days | 12,091.75 | 5.88% |
21 – 40 Days | 20,523.70 | 5.88% |
41 – 60 Days | 48,408.20 | 9.80% |
61 + Days | 52,941.27 | 78.43% |
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