Privacy Policy

WHAT IS THE PRIVACY POLICY OF SOUTHWESTERN ADVANTAGE?
Southwestern Advantage respects your privacy. We may collect certain information about you in connection with any orders and personal information that you give us or services we may provide you. This "Privacy Policy" describes the information we may collect online and the manner in which we may use such information. We may modify or supplement this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes on this page prior to the change taking effect.

COLLECTION OF INFORMATION:
When you request certain merchandise or services, whether or not you use a Southwestern Advantage website, we may ask you to provide certain information about yourself. This information may include name, mailing address, e-mail address, telephone number, and a credit card number. In some instances, this information will be necessary for you to receive ordered goods or services and to be billed properly, (e.g., name, address and credit card information, etc.).
When you visit our websites, we may now or later automatically collect information regarding your use of our websites. Certain functions may help us track items for purposes of order entry, customer service, and marketing.

USE AND DISCLOSURE INFORMATION:
Southwestern Advantage may use your information not only to process orders, follow up with customer service and monitor receivables, but also to attempt collection on a delinquent receivable if such ever becomes the case. In addition, we also may use this information to promote marketing by Southwestern Advantage or any of its affiliated companies. We also may use this information to notify you of special offers, discounts, and new products and services via e-mail and other on and off-line communications. If you do not want to receive these communications from us, please notify us by e-mail at trey.campbell@southwestern.com identifying the subject of the e-mail as "Privacy".

Further use of the information we collect may involve statistical analysis of our customers' purchases and the popularity of certain goods or services offered by Southwestern Advantage.

We will not disclose your personal information without first obtaining your permission, except as follows:

We may disclose personal information if required by law or legal process, or, if we believe it is necessary to do so to protect the property and personal safety of us, visitors to our websites, and other third parties.

We may disclose your personal information to third parties providing, or assisting us in providing, goods and services requested by you, and for billing and collection purposes.

In the unlikely event that the business or substantially all of the assets of Southwestern Advantage, its parent Southwestern, or any of its affiliates are acquired, customer information will of course be one of the transferred assets.

By using our websites, and providing us with information, you are consenting to our collection and the above uses of your information. You may also request to have all of your personal information collected by us removed from our database by sending a message to the above mentioned email address, again identifying the subject of the e-mail as "Privacy"; and, unless we are prohibited by law, we will remove such information in accordance with law.

SECURITY:
In the future, we may process customer orders and collect and store personally identifiable information using encryption technology. When employed, encryption will allow you and us to input before encrypted information is sent via the Internet. In addition, all of the customer information we collect on our websites is secured against unauthorized access by proprietary server(s) located at our principal offices at Landers Plaza in Nashville, Tennessee and/or offsite near our said principal offices in Nashville, Tennessee.

FEEDBACK:
We would appreciate your comments regarding this Privacy Policy. If at any time you believe we have violated this Privacy Policy or any of your personal information maintained by us is inaccurate, please notify us by e-mail at the above mentioned email address, and we will use commercially reasonable efforts to investigate and, if we deem necessary, correct any violation or inaccuracy. Thank you for your patronage and for your cooperation.

Trey Campbell
Privacy Officer
2451 Atrium Way
Nashville, TN 37214
888.602.7867
trey.campbell@southwestern.com

Southwestern Advantage
March 2013