Southwestern Advantage is known worldwide as the premiere sales and leadership experience for young people. It all started in 1855 in Nashville, Tennessee with a mail order business for Bibles and religious tracts by Rev. J. R. Graves. In 1868, after the Civil War had wrecked the Southern economy, Rev. Graves noticed college students did not have a way to pay for school. He started the sales program to help students offset their educational expenses – an entrepreneurial idea ahead of its time that is still going strong today. While the only changes in 150+ years has been the products sold and the technology used to sell it, each year 1,500+ students from 200+ campuses from 25+ countries gain an experiential education by helping families move closer toward their educational goals.