Southwestern Advantage Operates by Long-standing Code of Ethics

While Southwestern Advantage is the oldest entrepreneurial program for college students in the US, and perhaps the world, it is also one of the original members of the Direct Selling Association (DSA), the national trade association for reputable direct selling companies. A member since its inception in 1910, Southwestern Advantage has always been active with […]

Metanoia: A Mission to Serve

Service has long been a part of the Southwestern Advantage (SWA) culture since the days of our founder, Reverend J.R. Graves. Past Presidents, Jerry Heffel and Dan Moore, have always noted “Southwestern Advantage is not a Christian company because companies do not have souls. But it is a company run by Christians.” How Metanoia Missions […]

Great Leadership Summit II: Perfect Effort, Planning, and Execution Continues

Southwestern Advantage Hosts Leadership Summit in San Antonio Texas The sequel to the Great Leadership Summit (GLS 2) was hosted by Southwestern Advantage in San Antonio, Texas, from March 14th through 16th. The three-day event focused on finishing the recruiting season with perfect effort, perfect planning, and perfect execution. Over 225 student leaders and first […]

From Door-to-Door Sales to the U.S. Speaker of the House: Mike Johnson’s Journey

Unexpected Origins for the 56th Speaker of the U.S. House of Representatives In a packed auditorium at the DoubleTree Hotel in Nashville, Tennessee, on February 7, 2024, students, employees, and friends eagerly gathered to hear the 56th Speaker of the U.S. House of Representatives, Mike Johnson, share insights from his time with the Southwestern Family […]

Southwestern Advantage Interns Make a Positive Impact on Their Local Community

In the heart of Salt Lake City, a small group of Southwestern Advantage students and leaders recently came together in an inspiring show of community service. The interns were from a diverse array of academic backgrounds and universities across Utah, but had one common goal in mind: serving their local community. On the morning of […]

Elevating Success: The Power of Tune Up Meetings

After the Great Leadership Summit, Southwestern Advantage sales organizations across the U.S. gathered for the much-anticipated Tune Up meetings. Tune Up meetings serve as a cornerstone for refining skills and fortifying team bonds. The essence of Tune Up, like with a band or orchestra, is to create a prepared team working in harmony. It is […]

Congratulations to Alex Soto and Ariana Fales on Their Engagement

Southwestern Advantage Helps Form Relationships that Last a Lifetime Southwestern Advantage fosters life-long friendships and the opportunity to build deep and meaningful relationships. Weekly Sunday meetings during the summer, accompanied by shared travels to events and conferences throughout the school year, unite interns. They collaborate in team-building exercises, training sessions, and business development, fostering growth […]

LEΔD Program Gets a Whole New Makeover in 2024

Summer 2023 saw LEΔD reaching new heights With almost 2000 new sign-ups from summer 2023, LEAD experienced exponential growth—10,000 times more than the previous year’s sign-ups. The team is immensely proud of our talented and hardworking Southwestern Advantage student interns who made this achievement possible. The LEΔD program provides its members with an education in […]

Great Leadership Summit 2024

Perfect Effort, Perfect Planning, Perfect Execution Southwestern Advantage’s Great Leadership Summit of 2024 is an annual seminar that brings hundreds of new and experienced leaders together. College students, alumni, and leaders attended the three-day event in Tennessee, at the Renaissance Nashville Hotel. Presentations were centered on personal and professional growth, leadership development, and team building. […]

A Southwestern Advantage Story: Martin Pilipiak

Building Character and Skills to Help Young People Reach Their Goals in Life The Southwestern Advantage team is dedicated to helping young people reach their goals in life. Whether that goal is owning their own business, leading a team within the program, or flying to the moon, a key foundation of the company is providing […]

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