Southwestern Advantage

About Our Program

Our Mission

For over 150 years, we have existed to help young people develop the skills and character they need to achieve their goals in life.
We offer a sales & leadership program that gives university students a way to gain entrepreneurial skills, afford their degrees, and experience personal growth.
Each summer, a sales force of over 1,500 independent student reps from over 200 campuses market educational resources to families across the U.S., Canada, and United Kingdom.

Skills for Every Walk of Life

Southwestern Advantage is the oldest entrepreneurial program in the world for university students. No matter what direction the young people in our program wish to go in life, the personal and professional skills they gain will be fully transferable. 

The products the independent student representatives share with families help make learning more fun and more efficient. They consist of educational apps, websites, and books designed for pre-school children, elementary through high-school students, and individuals preparing for college entrance exams. Uniquely designed by top educators, these resources serve the modern educational needs of today’s private, public, and homeschool students.

Share the Advantage PV 2017 (1) (1)

Pay It Forward

Serving Others

‘Share The Advantage’ is an outreach program made possible by Southwestern Advantage student reps and their customers. Students have the opportunity to voluntarily donate a portion of their personal profits toward service projects during their incentive trips. Recent projects and donation events have taken place in locations throughout Mexico and the Dominican Republic. Paying it forward is an important part of our purpose and values.

A Southwestern Family Company

Southwestern Advantage is the founding company of Southwestern Family of Companies. Established in 1855, Southwestern Family of Companies is one of the oldest and largest privately-held corporations in Tennessee with over 25 companies spanning a range of industries – all with shared goals of building people and positively impacting the world.