Southwestern Advantage

About Our Program

Our Mission

Our mission is to be the best organization in the world at helping young people develop the skills and character they need to achieve their goals in life.

Whether through an at-home learning system to enhance the school experience or a program that teaches college students business-building, time management and perseverance… Southwestern Advantage offers both!

Skills for Life

Southwestern Advantage is the oldest entrepreneurial program for students in the world. For over 150 years, a sales and leadership program has been offered to help students offset their educational expenses, build character and gain valuable life skills not taught in the classroom.

The products the independent student representatives share with families help make learning more fun and more efficient. They consist of a comprehensive learning system from pre-school to college prep specifically designed by top educators to serve today’s family’s educational needs. From websites and apps to books and leadership development training, there’s something for everyone!

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Giving Back

Serving Others

‘Share The Advantage’ is an outreach program made possible by Southwestern Advantage student dealers and their customers. For every online membership that a customer purchases, product donations are provided to organizations that help serve the needs of children and families who are considered at-risk. In addition, students also voluntarily fund service projects during their incentive trips in place like Mexico and the Dominican Republic. Giving back is an important part of our purpose and values!

A Southwestern Family Company

Southwestern Advantage is the founding company of Southwestern Family of Companies. Established in 1855, Southwestern Family of Companies is one of the oldest and largest privately-held corporations in Tennessee. There are over 25 companies that span a range of industries, all with shared goals of building people and positively impacting the world.