Southwestern Launches LEAD Program for Young People

Southwestern Launches LEAD Program for Young People

Southwestern LEAD

It takes more than classroom knowledge alone to achieve our goals in life. 

For over 150 years, Southwestern Advantage has trained young people on the principles of leadership and community impact.  



LEAD is a new program designed to help young people gain the skills and character they need to achieve their goals in life. The program spotlights – 

Life skills, 

Emotional intelligence, 

Academics, and making a 

Difference in the community 

— building confidence, supporting positive mental health, promoting personal responsibility, and preparing students for success both before and after graduation.

Members enjoy full access to our academic service



Advantage4teens is like having unlimited access to a virtual tutor on every required school subject. Members can also choose access to, a valuable report and research-writing resource featuring the most commonly assigned nonfiction report topics covered in expert detail.

LEAD Growth Book



The LEAD Growth Book is self-paced. It covers over a dozen core leadership principles—and more importantly—suggested action steps with a social media challenge. By taking these simple action steps, you’ll experience immediate value while engaging with an uplifting social media community. 

Emotional Intelligence



Part of LEAD is intended to help young people better-understand themselves, so that they are able to better-understand and communicate with others. Members can take deep dives into Myers-Briggs types, different intelligence styles, social styles, and how each shape who we are and how we interact with the world around us.

Virtual Library 



Daily leadership lessons are available for members. These articles, videos, quizzes, and modules cycle with the underlying theme of applying that day’s lesson to your daily activity. Our online leadership education includes exclusive access to web interviews with professional coaches, accomplished speakers, and top students from across the nation.






Members will receive regular communication from Southwestern, and one-on-one professional performance coaching is available as a selected option at no additional charge.

Community Impact



In the ‘Difference’ part of our program, LEAD members have the ability to nominate a deserving family in the community for free access to our learning platform Southwestern Global Academy. We provide the framework; LEAD members provide the action.

Girls with LEAD book

Leadership Certification & Letter of Recommendation



By demonstrating action and understanding around the principles spotlighted in LEAD, members can receive a letter of recommendation from Southwestern that can be used when applying for colleges, scholarships, and jobs – written by Dr. Ralph Brigham, the Vice President for the Employer Network with the Cooperative Education and Internship Association (CEIA).

Student with LEAD community

Advancement Opportunities

Members of LEAD are guaranteed a future interview with the Southwestern Advantage Sales & Leadership Program – 2019’s top-rated internship in the nation.

Click here to connect with the LEAD community on Instagram